PROJECT BRIEF

THE GOLDEN HOUR 

 

In the light of the sunset, we will capture the enigmatic moment at the end of the day, as the sun falls behind the horizon.  To tie in with the moments of sunset that play an important role in our day to day lives in the Middle East, our aim is to capture an assortment of timelapse and film edits during the evening hours: incorporating the natural haze and glow that comes with this time of day. The shots will include a selection of environments showcasing the variety of Dubai’s landscapes. 

The locations will take place in the UAE and can range from small towns, busy cities and quiet landscapes. Our focus is to tie all of the imagery together with the time of day and tone of shots, allowing us to use a variety of interesting settings. 

Locations will include Dubai hotels and stunning Dubai landscapes (desert, beach, city).


APPROACH

To tie in with the moments of sunset that the muslim community will be anticipating during Ramadan, our aim is to capture an assortment of campaign images

during the evening hours: incorporating the natural haze and glow that comes with this time of day. The shots should include a selection of environments

showcasing the Burberry collection as well as incidental landscapes and a focus on accessories.


LOCATIONS

The locations should take place within the Middle East and can range from small towns, busy cities and quiet landscapes. Our focus is to tie all of the imagery together with the time of day and tone of images, allowing us to use a variety of interesting settings.